From Concept to Global Execution: Full-Link Unleashing of Game IP Commercial Value

Addressing global commercialization needs for game IPs, we integrate product development, supply chains, overseas retail, offline experiences, and local brand resources to help IPs transition from content assets to sustainable commercial value.

From IP to Commerce: Connecting the Global Value Chain

From IP planning to global fulfillment, and from digital content to offline consumer scenarios, we cover the entire commercialization process, transforming IP influence efficiently into commercial growth.

Comprehensive Merchandise Planning

Based on IP character assets, worldview, and player culture, combined with target market consumer preferences, we plan tailored commercialization strategies.

Merchandise Design & Manufacturing

Based on IP visual assets and market preferences, we handle product design, development, prototyping, and high-quality mass production.

Global Warehousing & Logistics

Integrating cross-border transportation and local warehousing/distribution to provide efficient fulfillment and ensure a seamless consumer experience for global players.

Offline Pop-Up Stores for Merchandise

Creating pop-up stores and themed spaces that integrate limited-edition releases with in-person engagement, bridging marketing exposure with merchandise sales to convert fan enthusiasm into offline consumption.

Local Brand Collaborations

Connecting local business districts, cross-industry brands, cultural tourism, and offline retail channels to expand IP licensing and merchandising consumption scenarios.

Tailored IP Commercialization Pathways for Every Stage

Tailored to game IPs at different stages, we start from the IP's current status and commercialization goals, matching products, markets, and consumer scenarios to find the optimal global growth pathway for IP value.

From 0 to 1 IP Commercialization

From 0 to 1 IP Commercialization

Starting from IP positioning and player demand, we plan product directions and commercialization milestones to validate IP commercial potential.

IP Positioning→Commercial Strategy→Product Development→Market Validation
Scaling Mature Merchandise to Global Markets

Scaling Mature Merchandise to Global Markets

Connecting global fulfillment and local consumer scenarios across target markets, bringing established merchandise to broader overseas markets.

Mature Products→Global Fulfillment→Overseas Markets→Marketing Exposure→Integration of Consumption Scenarios
Bridging Online Influence to Offline Consumption

Bridging Online Influence to Offline Consumption

Combining online buzz with pop-ups and retail to create a closed-loop of "online teaser - on-site experience - physical consumption."

Online Reach→Offline Experience→Player Interaction→Marketing Exposure→Product Consumption
Expanding IP into a Broader Business Ecosystem

Expanding IP into a Broader Business Ecosystem

Partnering with local brands, commercial venues, and OOH advertising resources to expand IP cross-over collaborations and new consumption scenarios.

IP Licensing→Local Partnership→Viral Breakout→Long-Term Brand Assets

Bringing IP Truly into Consumer Scenarios

Deeply penetrating multiple cities in Japan with joint merchandise pop-ups, covering product development, overseas fulfillment, offline retail, and local resource integration to build a complete link from IP reach and merchandise consumption to commercial return, exploring sustainable overseas IP commercialization models.

Multi-IP Pop-Up Tour Across Multiple Prefectures in Japan

Multi-IP Pop-Up Tour Across Multiple Prefectures in Japan

300K+Offline Participants
10M+Online Impressions

The Commercialization Process We Manage

Planning & Design

Unified planning for multi-IP limited merchandise categories, designing "merch" that matches the aesthetics and consumption habits of Japanese players.

Production & Fulfillment

Managing high-quality production in mainland China, compliant customs import in Japan, and local warehousing/distribution.

Offline Operations

Landing in core commercial districts across multiple Japanese prefectures, taking full charge of pop-up store setup, on-site sales, and crowd control to build a self-sustaining commercial closed loop.

Why STARROAD

Gaming & Player Insights

Rooted deep in gaming circles, our team understands characters, memes, and player culture, ensuring products stay true to the IP's core tone and win player recognition.

Global Localized Fulfillment

Connecting overseas supply chains, commercial scenarios, and local partners to truly bring IP commercialization into target markets.

Online-to-Offline Closed-Loop

Leveraging global creator networks and overseas commercial districts/venue resources to achieve dual empowerment of "online content propagation + offline experiential consumption."

Empowering IP Value with Endless Possibilities

Connecting global markets, consumer scenarios, and local commercial resources to elevate game IPs from content influence to broader commercial value.