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A 1:1 recreation of iconic in-game scenes, connecting online and offline celebrations to spark viral word-of-mouth among global players.
A Chinese-style natural-themed booth with hands-on demo, rapidly driving Steam wishlists and earning recommendations from top global media like IGN.
Teamed up with top creators to build a giant in-game Boss installation, blending online and offline touchpoints for viral community reach.
A joint pop-up deep into regional Japanese cities, running the full pipeline to build a self-sustaining brand-penetration model for overseas games.
As overseas markets mature, localized content and community trust become the key levers for long-term brand growth.
Anchored in Chengdu with 10 city venues, uniting online and offline to evoke a decade of nostalgia and brand memory.
Turned Canton Tower into a hotspot for over a million visitors, merging IP value with city tourism through themed events and star galas.
Partnering with top local talents and VTubers, plus landmark screens in Shibuya and Shinjuku, to create a nationwide buzz.
Coordinating dev teams, media, and KOLs for immersive 3D displays, empowering both the game IP and city tourism.
Collaborating with Japanese commentators, fan creators, and MMD animators to drive sustained buzz around new characters across player communities.
Full-service management focused on character and update highlights, rapidly scaling high-quality assets for mass production and cost efficiency.
Teamed up with top US creator Doro44 and 50+ global influencers for custom videos, VTuber streams, and art, igniting hype around characters and lore.