Background
In 2025, marking the 10th-anniversary milestone of Fantasy Westward Journey Mobile, STARROAD produced a full-domain anniversary celebration featuring a "Chengdu Main Venue + 10-City Sub-venues Nationwide" joint campaign. The main venue was held at the Chengdu Tianfu International Convention Center, while simultaneously covering 10 key city sub-venues—including Wuhan, Changsha, Shanghai, Guangzhou, Xi'an, Beijing, and Urumqi—delivering an emotionally resonant carnival experience that bridged online and offline channels for players and the brand alike.
Challenges
- Cross-Regional Multi-City Synergy & High-Standard Delivery: Facing a complex geographical layout of "1 main venue + 10 sub-venues," how to achieve consistent, high-quality execution across local compliance approvals, stage construction, performance coordination, and on-site order management?
- Multi-Platform High-Concurrency Live Streaming & Consistent Experience: The event required multi-camera HD live streaming to major platforms, ensuring a seamless fusion between offline interactive engagement, nostalgic atmosphere creation, and the online viewing experience for nearly 10 million viewers.
STARROAD Solutions
STARROAD provided a full-link, one-stop service covering campaign planning, security approvals, setup and operations, Cosplayer performances, stage program control, live stream broadcasting, and talent management:
"1+10" Full-Domain Synergy & High-Quality Scene Building
Coordinated execution between the Chengdu main venue and 10 sub-venues nationwide, constructing high-quality interactive scenes and stage setups while strictly controlling quality across all stages to guarantee smooth multi-city operations.
Professional Performance Coordination & Nostalgic Content Design
Meticulously planned stage program flows and layered surprise reveals, assembling professional Cosplayer teams and performing guests to evoke deep emotional resonance from a decade of player companionship.
Multi-Camera HD Live Streaming Across Platforms
Established live streaming channels across NetEase CC, Douyin (TikTok China), Kuaishou, Bilibili, Weibo, and WeChat Channels, enabling simultaneous online and offline celebrations.
Results
- Massive Global Buzz: Total online views across multi-platform live streams approached 20 million, successfully igniting passionate discussions and trending topics across social media.
- Nationwide Player Resonance & Praise: Offline events across 11 cities attracted over a thousand core players for an immersive experience. The warm, enthusiastic atmosphere won deep recognition from core players and high acclaim from the client.
